The elevator speech, so named because you should be able to describe your business and get the listener to want to hear more in the time an elevator ride takes, is a skill every small business owner needs to know. There are numerous articles on the internet about how to best craft a short… Read More »
Posts Tagged: Marketing
More Twitter Tips for Small Business Owners
I know what you are thinking–“oh, no, not Twitter again.” But yes, I believe that small businesses need to keep up with new technology and marketing to survive. I confess that I had to be rather forcefully encouraged to join Twitter. We are all busy enough with the numerous other tasks associated with running our… Read More »
Why Small Business Owners Need to Consider Twitter as a Marketing Tool
Earlier this week, the New York Times posted an article online entitled “Mom-and-Pop Operators Turn to Social Media.” According to the Times, small business owners now outnumber big companies using the microblogging service as a free marketing tool to promote their products and services. The Times noted that Twitter has become the sole source of… Read More »