The elevator speech, so named because you should be able to describe your business and get the listener to want to hear more in the time an elevator ride takes, is a skill every small business owner needs to know.


There are numerous articles on the internet about how to best craft a short statement.  One such article, How to Tell Your Business Story in 60 Seconds or Less, appeared last month on  The author suggests a four-step approach to your pitch, by answering the following questions:


1. What do you do?
2. What problem do you solve?
3. How is your product or service different?
4. Why should I care?


The elevator speech comes in handy at any networking opportunity–conferences, business meetings and casual conversation with everyone you meet.

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