Do You Have Perfect Pitch?

The elevator speech, so named because you should be able to describe your business and get the listener to want to hear more in the time an elevator ride takes, is a skill every small business owner needs to know.   There are numerous articles on the internet about how to best craft a short… Read More »

More Twitter Tips for Small Business Owners

I know what you are thinking–“oh, no, not Twitter again.”  But yes, I believe that small businesses need to keep up with new technology and marketing to survive.  I confess that I had to be rather forcefully encouraged to join Twitter.   We are all busy enough with the numerous other tasks associated with running our… Read More »